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Medica Israel. This project presents the full brand strategy, visual identity, and creative concept developed for Medica in 2019 at Baruch Nae Studio. The work covered the brand from the ground up—from positioning and messaging to the visual system and overall design language—with one clear ambition: to redefine what private healthcare could feel like.
Rather than simply offering medical services, Medica was designed as a complete healthcare environment where professionalism, technology, service, and thoughtful design work together. It is a place built to give physicians the conditions they need to perform at their best, while giving patients the confidence that they are receiving the highest standard of care.
Brand identity, art direction
and strategy design for Medica .
Studio Baruch Nae 2019